This is from FoIB Sheron Sidbury, an agent in Virginia, who’s expanding her menu of client services in a very meaningful way. She’s taken a clue from our friends in the DPC and cash-provider worlds, and then gone a step further:
“[M]y goal is to help people in our local area find cash pay and other non-insurance methods to take care of their healthcare needs.”
I love this.
Well, as we’ve noted ad nauseum, coverage ≠ care, and with today’s emphasis on both higher deductibles and health care pricing transparency, this seems like a wonderful opportunity to help her clients. This effort is still in the embryonic stages, but I expect that it will grow quickly as more and more providers learn about it and hop aboard. Hopefully, this can continue to expand to other markets, as well.
So, fingers crossed hopefully.